StepsTo Success

The Why?

In order to drive success, you need to have a clear direction of what you want to accomplish and where you want to improve your business. You need to have a clear, written down plan to follow through your transition.

The Action

Assess your business the way an outsider would, walk around with a notepad and take in all the ways you could improve, update and set new goals within the business itself.

The Outcome

Organizing these actions into necessity and timeframe will help you consistently check things off the list and bring you closer to driving success in your business.

The Why?

You have to consider the fact that most of the customers walking through your door on a daily basis are there for the very first time! Why shouldn’t they get the same amazing experience as a grand opening day celebration?

The Action

The culture in your location is so incredibly important because your customers can feel the energy, from the way the store looks to the employee’s attitudes, it all needs to be positive. Walk around your business and see what you can do to make sure your culture is right.

Look back to what you did at your Grand Opening and re-create this environment with balloons, music, signage and excitement!

Transfer this list to your Action List, assigning everyone tasks to create positivity on a daily basis for every single customer that walks through your doors.

The Outcome

Having a positive culture and fun and exciting things happening in your location will cause your customers to pick up on the energy of the store, making a lasting impression.

The Why?

Financing profits are responsible for a large percentage of your business and should be treated as one of the most important departments in your location. And you cannot have a fully functioning financing department without knowing all the ins and outs of your program. Data is king when it comes to managing your portfolio.

The Action

It’s ideal to assign an individual to lead and manage the department if possible.

Set up FormPiper as an easy, streamlined way to handle a robust financing program in your location.

Set your KPIs and start tracking the data on a consistent basis.

The Outcome

By focusing on this data, you will be able to drive more revenue in several different ways, such as lender relationships, employee training opportunities and finance application metrics.

The Why?

It’s a statement of fact that each of your customers will have different credit profiles. It is part of your job as a retail business owner to have financing options that work for each customer and educate them accordingly on their potential purchase.

The Action

Evaluate your current list of lenders.

If you are missing any of the following options: prime, near prime, multiple sub-primes and an in-store program, you are not as multifaceted as you could be and might be leaving money on the table.

Reach out if you need assistance in setting up your perfect line up to give your store and your customers the financing options they need.

The Outcome

With a fully functioning lender line up, you create an environment where more of your customers are leaving with your products and services, fostering a culture for higher referrals in the long run.

The Why?

In a retail setting, the best buyer is an educated one.

The Action

Make a comprehensive list of all of the values of your products or services.

Build out a visual presentation of these values that can be easily shared with customers as you go through a potential sale.

Also have this presentation available to be sent digitally to customers as a reference.

Because of the importance of these presentations in a retail business, you must keep track of how often and how effectively your team is executing on them.

The Outcome

If your team is actively educating more and more customers, you will undoubtedly see revenue increase.

The Why?

It is impossible to improve upon metrics you aren’t actively tracking.

The Action

Track and evaluate the important KPIs around your sales department.

Scorecards must be reviewed daily with the team to have the maximum effect in your business.

Use the scorecard to determine which members of your team are falling behind on certain metrics and have them review the training videos accordingly.

The Outcome

You are able to quickly and efficiently identify members of the team that are underperforming in certain areas and streamline your training process based on the data.

The Why?

It is vital to have a fully trained team that can educate your customers simply and effectively.

The Action

Create videos and content outlining how each member of the team can evaluate their scorecards and improve key performance indicators. The more important KPIs should have additional content and highlights.

It’s very important to set clear expectations, goals and stretch goals with your team around these key performance indicators.

Using the scorecard, you can direct members of your team to watch the videos and content when they are below expectation.

The Outcome

When your team culture is one of education and positivity, your customers will be in a better place to make large buying decisions which is a great outcome for all.

The Why?

It is vital that your customers be able to find your business and establish communication with you. Showing your customers and potential customers that you are listening to your client base is incredibly important to business.

The Action

Be diligent in setting up your Directory Listings

Make sure you have a process in place for managing reviews for the business

Have guidelines in place for engaging with social media comments

Be consistently present on your marketing platforms

The Outcome

More customers will be able to find you and by responding to reviews and comments your customers will be the voice you need to grow your business.

The Why?

You only get one first impression. The goal should be to set a convenient time for the customer, be fully prepared for their arrival and roll out the red carpet service for them.

The Action

Select a team member that can monitor and take charge of your Reservation Program.

Consider using software to effectively organize your inbound leads, call flows and business content.

Add customers to your system and send them high-quality, educational content about your products.

Take immediate action. When people call or fill out an online form, get in touch as soon as possible to schedule a reservation.

The Outcome

By providing your potential customers with top-notch service and giving them the best experience possible, you set yourself apart from the competition, therefore securing brand loyalty and referral business for the future.

The Why?

Without marketing, you will only be reaching a small fraction of your potential customers.

The Action

Commit to setting a 10% marketing budget.

Work with search engines, like Google, to find your market spending opportunities and maximize those efforts.

Don't forget about other tools at your disposal and follow up your marketing campaign with SEO, Social Media and Geo Fencing.

The Outcome

By creating impressions on multiple platforms, you will attract more customers to your business. Pair this marketing strategy with a reservation program, a solid presentation of goods and services and offer easy financing for your customers, you have a recipe for success!

The Why?

Communication is key when it comes to explaining your overall business goals and the actions you have put into place to reach those goals.

The Action

Have a set schedule that keeps these meetings consistent and expected, such as every Monday and Friday, to touch base with your team.

Create a list of KPIs (Key Performance Indicators) and action items that you want to review each week. It's important to see where the team excelled and where there is room for improvement.

Empower your team to be prepared for each meeting with solutions to problems that have been identified through the week.

Repeat. Repeat. Repeat. Consistency is the key to effective team meetings

The Outcome

These weekly meetings will hold your team accountable and provide you with consistent forward momentum in your business.